Cultural responsiveness and relationships

Listen, learn and understand how TELUS can meet unique needs and build meaningful relationships. Ensure culturally responsive customer experience for Indigenous customers.

The Butterfly signifies transformation and embracing change.

Butterfly / Mimiges

Tracey Metallic, Listuguj Mi’gmaq First Nation

Fostering relationships based on listening, learning and truth-telling

As a social purpose leader, we acknowledge our responsibility to use our influence, business practices and relationships to advance Truth and Reconciliation and amplify Indigenous voices. 

Through the Moose Hide Campaign and the digital Witness Blanket, we invite our customers, team members and partners to join us in creating space for Indigenous Peoples to share their truths and lived experiences.

We continue to collaborate and elevate Indigenous artists to share their communities’ stories in our spaces, on our channels and through our learning.

Deepening our relationships with the communities we serve and the partners who support our reconciliation efforts is paramount to elevating the impact of our work. 

Explore the partnerships below to learn more. 

KITS FOR KIDS

Starting the school year off right

Ensuring that youth have the supplies they need as they head back to school is one way that our TELUS Kits for Kids program is stepping in to contribute to a successful school year. In 2025, TELUS delivered over 1,569 Kits for Kids to the students of 33 Indigenous communities throughout British Columbia, Alberta and Quebec.

Chad Gedeon, Kassadee Jacques and Natasha Court from Listiguj School and Pierre-Julien Poirier, Eric Poirier, Alexandre Landry-Thériault, Louis Normandeau, proud members of the TELUS team

Continuing our learning journey

Across TELUS, various teams continue to deepen their understanding about the historical experiences of Indigenous Peoples while learning more about the present day practices, values and cultures of the Indigenous communities we serve. From TELUS Retail teams connecting with local Elders to learn about the lands their stores are located on or small groups coming together to discuss truths of Survivors shared through the Witness Blanket, we are proud of the TELUS team’s desire to continue learning alongside each other on our collective journey of reconciliation.

Canadian history through an Indigenous lens

TELUS is committed to providing team members with educational opportunities to support their personal reconciliation journeys. The customized Truth and Reconciliation Learning program, created in partnership with Chastity Davis-Alphonse (Tla’amin and Tŝilhqot’in Nations) in 2022, is the foundational course offered at TELUS and over 21,500 team members have completed it to date.

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Learning how TELUS can respect the The Fundamentals of OCAP®

As part of TELUS’ commitment to respecting Indigenous data sovereignty, the Data & Trust Office (DTO) continues to sponsor The Fundamentals of OCAP® course for team members who directly support data privacy, ethics, governance and AI, as well as those who currently work with, or may work with data related to Indigenous Peoples. The course was developed by the First Nations Information Governance Centre (FNIGC) in collaboration with First Nations thought leaders, subject matter experts, and online education professionals.

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TELUS’ commitment to placekeeping

Creating culturally responsive spaces for Indigenous team members and customers within TELUS offices and stores is fundamental to our ongoing reconciliation commitment. These initiatives aim to cultivate inclusive spaces where Indigenous team members and customers can thrive while providing meaningful opportunities for all to learn about and respect the traditional territories where we work. To date, we have redesigned three TELUS spaces as part of our commitment to placekeeping, with TELUS Harbour’s the Place of Many Rivers being our first project.

Elevating Indigenous voices through TELUS Local Content

TELUS Local Content (TELUS STORYHIVE, TELUS originals and maCommunauté) is a dynamic force in Canadian storytelling, dedicated to amplifying underrepresented voices and building stronger communities through compelling local content. Since 2013, TELUS STORYHIVE and TELUS originals have distributed over $9.5 million in community programming funds to 825 Indigenous content creators, filmmakers and storytellers.

Meaningful conversations are happening everywhere, are we listening?

From health and wellness to community and social responsibility, the TELUS Talks with Tamara Taggart podcast shares stories, busts myths and delivers practical tips to people in Canada when they need it most. Inviting Indigenous leaders and change-makers to share their stories is one way TELUS is staying true to our commitment of amplifying Indigenous voices and supporting Indigenous-led movements.

TELUS’ commitment to artistic integrity

We are committed to supporting the artistic practices of Indigenous Peoples while being mindful of the historic role organizations have played in the misappropriation of Indigenous art and culture. We have an obligation and responsibility to ensure that TELUS’ use of Indigenous art in our digital and physical spaces is respectful of Indigenous artists.

In 2024, expanding on our commitment to artistic integrity, we declared that we will not use AI technology to create or replicate the art of or imagery of Indigenous Peoples.