TELUS’ commitment to placekeeping

Creating culturally responsive spaces for Indigenous team members and customers within TELUS offices and stores is fundamental to our ongoing reconciliation commitment. These initiatives aim to cultivate inclusive spaces where Indigenous team members and customers can thrive while providing meaningful opportunities for all to learn about and respect the traditional territories where we work. To date, we have redesigned three TELUS spaces as part of our commitment to placekeeping, with TELUS Harbour’s the Place of Many Rivers being our first project.

Learn more about the stories behind the incredible artists’ who have contributed to the three placekeeping initiatives by visiting telus.com/placekeeping.

TELUS House Burnaby

Our second placekeeping initiative launched in 2024 at TELUS House Burnaby, located on the traditional and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish) and səlilwətaɬ (Tsleil-Waututh) Nations.

The space includes the installation of nine distinctive artworks, now prominently featured on the main floor and lobby, reflecting the themes of transformation and interconnectivity across the territories.

TELUS Retail Park Royal

In 2025, TELUS collaborated with the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation) to launch the first placekeeping initiative in TELUS’ Park Royal store located on X̱wemelch’stn (Capilano Indian Reserve No. 5) lands. Guided by Elder Deborah Baker, the TELUS team collaborated with artist Chief Kwakwee Baker and photographer Eyoälha Baker to create unique artwork that tells stories from their community.

Chief Kwakwee Baker provided the design for the storefront and column within the store titled, “Wa Ihtima ta Swa7am” (“The Ways of our Elders”). 

The lightbox created by Eyoälha Baker on the interior wall of the storefront is a photo collage illustrating a rigid grid with each image telling its own story about the powerful and unstoppable resilience and flourishing regrowth of Sḵwx̱wú7mesh Úxwumixw lands, people and culture.

Members of the TELUS team gathered with Elder Deborah and the artists to celebrate the reopening of the store in July of this year. 

“Chief Kwakwee Baker and Eyoälha Baker created amazing art pieces that reflect the world in which we live in today and yet brings a sense of nostalgia by reflecting on the past that brings us full circle to the present. Their beauty and creativity is absolutely inspiring.” 

Elder Deborah Baker, Sḵwx̱wú7mesh Úxwumixw 

TELUS’ commitment to artistic integrity

We are committed to supporting the artistic practices of Indigenous Peoples while being mindful of the historic role organizations have played in the misappropriation of Indigenous art and culture. We have an obligation and responsibility to ensure that TELUS’ use of Indigenous art in our digital and physical spaces is respectful of Indigenous artists.

In 2024, expanding on our commitment to artistic integrity, we declared that we will not use AI technology to create or replicate the art of or imagery of Indigenous Peoples.