TELUS’ commitment to artistic integrity
We are committed to supporting the artistic practices of Indigenous Peoples while being mindful of the historic role organizations have played in the misappropriation of Indigenous art and culture. We have an obligation and responsibility to ensure that TELUS’ use of Indigenous art in our digital and physical spaces is respectful of Indigenous artists.
In 2024, expanding on our commitment to artistic integrity, we declared that we will not use AI technology to create or replicate the art of or imagery of Indigenous Peoples.